Architecture taught me systems. E-commerce taught me where they break.

UX/UI Designer with hands-on experience in e-commerce and cross-functional product work, from journey mapping and user research to high-fidelity prototyping. A background in Architecture sharpened how I think about systems, usability, and quality from the ground up.

What draws me to UX is the detective work: working through layers of research data to find the pattern that explains what could be improved. Working across teams with different priorities has taught me that good UX is as much about listening and aligning as it is about design.

Five years of that was spent inside e-commerce product operations at Farfetch and Esprit, owning image quality and product content at scale, and then owning a cross-functional returns optimization project end to end.