Work

Five case studies, start to end.

Research boards, flows, wireframes and prototypes. Each one has its own page here, with the thinking behind it.

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2023 · Product journey mapping in fashion e-commerce

E2E Return Optimization

Returns were the single most expensive problem on the site, and nobody owned the chain that caused them. I mapped the full product journey across eight teams and six systems at Esprit, turned the failure points into a prioritised backlog, and got the first fixes shipped.

Esprit, e-commerce and photostudio, 2023

Service DesignE-commerceJourney Mapping

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Cover of the case study Personal Finances

Mentorship

2024 · A UX Research & Ideation Case Study

Personal Finances

A research-led study into how people actually track their money, built during a four-week UX research mentorship: benchmarking, a lean survey, interviews, affinity and empathy mapping, persona and journey mapping.

UX Research Mentorship with Susana Passinhas, 2024

User ResearchJourney MappingAffinity Mapping

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Bootcamp

2023 · Discover, Read and Connect

ReadBudSwap

My end-to-end bootcamp case study: a mobile app for swapping physical books with readers nearby, taken from problem statement to a tested high-fidelity prototype.

UX & UI Design Bootcamp, AllWomen Tech, 2023

Mobile AppPrototypingUsability Testing

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Cover of the case study AI-Powered Landing Page

Self-initiated

2026 · 5 Day Design Challenge

AI-Powered Landing Page

A self-initiated five-day UI challenge: designing and prototyping a landing page for an AI product, from layout system to high-fidelity screens.

Self-initiated design challenge, 2026

UI DesignLanding PagePrototyping

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Cover of the case study Invisible System Translator

Self-initiated

2026 · AI-Powered Navigator

Invisible System Translator

An end-to-end concept exploring how generative AI can translate opaque systems into something people can actually navigate - research, wireframes, prototype and usability testing.

UX process project with generative AI tooling, 2026

Generative AIUsability TestingPrototyping

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