Daniela Cardoso

Oct 23 – Present

Product Designer

Freelance

Independent UX and product design work across mobile apps and web, from research and concept to prototyping and usability testing. Working with real users throughout the process.

Feb 25 – May 26

Parental Leave & Professional Development

Career Break

May 22 – Jan 25

Retoucher & Image Quality Control

ESPRIT · Ratingen, DE

Proactively took ownership of a cross-functional returns optimization project, representing the Photo Studio department. Mapped the end-to-end product journey, identified friction across touchpoints, and facilitated internal ideation sessions, contributing to solutions like size chart improvements, product description restructuring, and fit assistant enhancements.

• Managed quality control of all digital e-commerce assets, coordinating with an external editing partner, escalating issues, aligning on standards, and ensuring consistency at scale
• Identified a recurring communication gap in the corrections workflow and designed a shared tracking system, a structured Excel file with categorized sections, drop-down menus, and colour dependencies, adopted across teams
• Audited and reorganized all editing templates with the external partner, eliminating redundancies and reducing recurring errors
• Coordinated retouching projects end-to-end across internal and external teams

Jan 20 – Apr 22

Retoucher, Browns Fashion

FARFETCH · Porto, PT

E-commerce image retouching and quality control. Initiated informal mentorship with the UK Product Design Team Lead, gaining foundational exposure to UX/UI principles in an e-commerce context.

Aug 19 – Dec 19

Junior Retoucher

FARFETCH · Guimarães, PT

2024

Susana Passinhas

UX Research Mentorship

Intensive 4-week mentorship focused on UX research depth. Deliverables included competitive benchmarking, lean survey, user interviews, affinity mapping, empathy mapping, user persona, and journey mapping. Case Study: Personal Finances.

Oct 23 – Dec 23

AllWomen Tech

UX & UI Design Bootcamp

End-to-end UX case study from problem statement to high-fidelity prototype, covering user research, ideation, user flows, wireframing, and usability testing. Case Study: ReadBudSwap.

2011 – 2018

University of Minho, PT

Integrated Masters in Architecture